Building systems that engage, retain, and drive revenue
Systematic attention
Online attention is harder than ever to win — and even harder to turn into something lasting. Most creators and brands rely on short-term spikes: a viral post, a trending sound, a sudden surge in followers. But spikes fade, and what’s left often isn’t sustainable.
Through our “Attention to Revenue System”, we make getting online attention systematic, breaking down what captures interest, mapping how it spreads, and converting it into revenue and long-term value.
Attention to Revenue System
Part 1: Attention Audit
AUDIT
We take a close look at how you currently get attention, identifying what works, what doesn’t, and what could be enhanced with a well-crafted attention plan.
PLANNING
We characterize what you stand for, your niche and we want our content to achieve.
We create a plan and define what success looks like.
AUDIENCE IDENTIFICATION
We understand your target audience and develop a strategy that will best attract their attention and engage them.
Things we include:
Target audience research and segmentation
In-depth competitor analysis
Content strategy tailored to your target market
Brand integration and channel optimization
KPI-driven roadmap to track performance
Attention to Revenue System
Part 2: Attention Architecture
CREATIVE DEVELOPMENT
We brainstorm and develop the ‘big idea’ for our video content.
We define and refine until we develop the perfect content for your needs.
PRODUCTION
We film all of the material and shots required to make great video content to grab people’s attention.
We shoot the imagery to create eye-catching publicity material.
POST-PRODUCTION
We edit the shots. We design the thumbnails. We create the animations. We craft the story into our final content.
We start to build your video content library.
DISTRIBUTION
We ensure the content travels far and wide, so your brand shows up everywhere your audience spends time.
We engage with the audience, building trust and rapport.
ENGAGEMENT
We don’t just publish content — we spark conversations around it.
We reply, comment, and interact in ways that make your audience feel seen, building trust and authority that no ad budget can buy.
MEASUREMENT
We study the performance of the content by analysing the data, tracking views, engagement, subscriber growth, conversions and other key metrics
ANALYSIS
We identify what works as well as areas for further enhancement.
We then use this information to improve and update the attention system and enhance content promotion.
REPORTING
At the end of the campaign we deliver a report where we benchmark our performance against the original targets and content strategy.
We take care of:
Proven techniques to grow your subscribers both organically and with paid media.
Bespoke audience engagement strategies
Subscriber retention tactics to boost loyalty
Analytics monitoring and optimization for continued growth
Video title, description, and tag optimization
Channel and video keyword research
Custom thumbnail designs and engaging video titles
Closed captions and subtitling
Regular performance reports detailing views, watch time, subscriber growth and trends.
Video performance analysis with data on engagement and retention
Recommendations for improving video strategy based on data
Competitor benchmarking and trend analysis
Attention to Revenue System
Part 3: Attention Monetization
CONSUMER RESEARCH
We understand your audience’s real problems, desires, and language so you can design products they already want to buy.
DISCOVERY & VALIDATION
We test and confirm demand ensuring product launch has a proven product-market fit.
PRODUCT DEVELOPMENT
We transform insights into a lean, valuable product that delivers a clear benefit and that can be scaled over time.
AUDIENCE CONVERSION
We turn attention into revenue by guiding your audience through a clear sales funnel — from first touchpoint to loyal customer.
We provide you with:
Deep audience research to uncover real problems, desires, and buying triggers.
Competitor and market analysis to identify gaps and white-space opportunities.
Direct monetisation channels (email, chat, community) so every piece of attention becomes an asset you own
Product-aligned video strategies designed not just to entertain, but to sell.